Great Books 76

Here are 7 lessons from "Contagious" 1. Social Currency: Ideas that boost self-esteem or social status spread faster. Share useful, relevant, or surprising information that makes people feel good about themselves or their connections. 2. Trigger the Recall: Associate your idea with familiar cues or situations to jog memory and increase recall. Consider the context and how to make your message effortlessly memorable. 3. Hook with Emotion: Emotionally charged ideas resonate deeper and get shared more. Craft content that evokes laughter, surprise, or even fear, but ensure it aligns with your message. 4. Get Seen, Get Shared: Make your idea visible and accessible. Use social media, public appearances, or strategic partnerships to gain traction and encourage sharing. 5. Stories Captivate: Weave narratives into your presentation. Stories engage listeners, make your message relatable, and ultimately, more memorable. 6. Surprise and Intrigue: Challenge the status quo and present your idea in a novel way. Unexpectedness captures attention and sparks conversation, propelling your idea forward. 7. Utility Drives Action: Highlight the practical benefits of your idea. Show people how it solves a problem, improves their lives, or makes them better. This motivates them to take action and share it with others. BOOK : https://amzn.to/425C3vO You can also get the audio book for FREE using the same link. Use the link to register for the audio book on Audible and start enjoying