Better & Better

Keurig Green Mountain founder Bob Stiller presents the leadership approach that made his company one of the most fabled start-ups of all time and that will help you boost engagement, innovation, and your bottom line. Today, every company wants to know how to build a culture that inspires authentic worker engagement and unlocks the talent and potential of its people. But long before “purpose,” “inclusivity,” and “social responsibility” became business buzzwords, they were at the heart of Green Mountain founder Bob Stiller’s vision for a mission-focused company with a highly engaged and creative workforce. Anyone who’s used a Keurig brewer or had a cup of Green Mountain coffee can taste the difference an inspired workforce can make—and anyone who invested in Green Mountain’s stock early on saw the difference in their portfolio. One of the few coffee companies to exceed $1 billion in sales, Green Mountain brought coffee lovers everywhere new ways to enjoy their favorite drink, before eventually being acquired in a deal worth more than $13 billion. In Better and Better, Stiller explains how he did it, from sending Green Mountain employees overseas to build connections with coffee farmers, to encouraging his entire workforce to pursue personal development through meditation, continuing education, and community service. With Better and Better, you’ll learn how to use optimism, self-awareness, and kindness to build an inclusive, motivating, and caring workplace culture of transformational engagement.

Green Mountain Coffee founder Bob Stiller delivers the timeless leadership approach he pioneered in the 1990s to help you increase engagement, retention, and revenue Decades before the business world discovered the power of authentic staff engagement, Green Mountain Coffee Roasters cofounder Bob Stiller was busy creating a company with a mission to build an engaged workforce focused on innovation. In the end, Green Mountain became a place where people realized they could make a difference, where their input mattered, where they were rewarded fairly, and where they can gro. It became a place workers feel good about. A community. A happy place that got better and better. And business results followed. Green Mountain Coffee Roasters went public, moved to selling wholesale exclusively, invested in Keurig, and became one of the few coffee companies to ever reach $1 billion in sales. It became one of the top-performing stocks of the 1990s on the Nasdaq exchange, and from 1995 to 2015, its stock had a 70 percent compounded annual rate of growth. In Better and Better, Stiller explains how he did it, from donating five percent pretax net income to environmental and social causes, with employees collectively deciding how donations would be used; to paying employees to volunteer in their own communities; to providing much-needed loans to small farms. With Better and Better, you’ll learn how to use optimism, self-awareness, and kindness to build an inclusive and cherished workplace culture.